A real institution in the United Kingdom, the Christmas advertising store John Lewis has found his song for the year 2019: it will be “Can not Fight This Feeling”, the classic REO Speedwagon, taken over by the group Bastille. Watch and listen!
As soon as the first snowflakes arrive, a wave of excitement gains the hearts of our British neighbors. Every year since 2007, John Lewis stores launch their Christmas campaign through a poetic advertisement celebrating the magic of the end of the year festivities. This systematically takes the form of a splendid short film articulated around a story full of emotion, on the notions of friendship, sharing and family. His particuliarity ? Be dressed musically by a cover of a classic English song revisited by today’s stars, which is often a marvel in the rankings . In the past, Ellie Goulding , Gabrielle Aplin, Aurora,in person complied with the exercise. Lily Allen had even signed an unexpected hit in Europe, especially in France, with “Somewhere Only We Know ” for the 2013 season. This year, the very popular Bastille group has offered to accompany the film ” Excitable Edgar “, made in partnership with the Waitrose brand.
Christmas 2019 Ad | John Lewis & Partners and Waitrose & Partners
A little dragon love
This funny and touching story is about a little dragon, Edgar, and a little girl named Ava. Delighted by the preparations for their village for Christmas, the poor animal does not stop to commit silly things by igniting garlands or snowmen, to the chagrin of the inhabitants. So, to help his saddened friend, Ava had a brilliant idea: give him the mission to heat the bread that will garnish the large buffet! And so everyone could feast together in joy and good mood. A tender advertisement beautifully illustrated by the voice of Dan Smith, who is here attacking THE romantic song par excellence, “Can not Fight This Feeling”American group REO Speedwagon. Excerpt from the album “Wheels Are Turnin ‘” published in 1984, this cry of the heart was a huge success at the time, ranking number one Hot 100 in the United States for three weeks. Erasing the rock arrangements of the original title, Bastille brings him a magical dimension thanks to the reinforcement of the London Contemporary Orchestra. A version that, just out, already ranks among the 20 most downloaded titles in the UK!
Listen to Bastille sing “Can not Fight This Feeling” on sound cloud